Special products design guidelines

Designing a great lenticular is not difficult, but there are many do's and don'ts. Please use our experience in that filed and you can save a lot of time. We encourage you to contact us early in the creative phase to help you avoid common mistakes. Discussing your concept before providing final art is a really good idea. One simple change can transform a good lenticular project into a masterpiece.

Flip effects

Good flip is a two-image flip.
Avoid high contrast in the most important areas of the image.
High contrast could cause ‘ghosting’ (slight transition between images). Keep any “changing” images low contrast
Sans are better than serif. They are more readable.
The more similar the frames, the more frames could be used in project.
Try to use 5-10 frames for animation although 25 frames are sometimes possible.
Try to use the least amount of frames you can still tell the story with.
Keep part of the image stable. When every part of the image is animating, the effect can be a bit disorienting.